You've done the girl boss era. You're healing. You're ready to build something that actually holds — softly, intentionally, and rooted in who you really are.
You've been building from the wrong foundation.
You've done the girl boss era. You've hustled, you've performed, you've built things that looked beautiful on the outside and felt hollow on the inside. You've started things you couldn't finish, not because you're lazy, but because nothing you've built has ever actually fit your life.
You want to be soft at home and authoritative in business. You want a brand that holds. You want someone who asks how you're doing before they open Illustrator.
That's exactly what this is.
I've spent six years designing brands for women. I've watched them open spas and close them. Open stores and close them.
The branding wasn't the problem. Their services weren't the problem. It was the foundation they were building from — dysregulated, stressed, running on empty, performing strength they didn't have.
So this time around, I'm doing things differently. And so are you.
You've invested in branding before and it still didn't hold
The logo was pretty. The colors were right. But something still felt off. Because branding without strategy and a system to hold it is just decoration. You needed a foundation. Now you have one.
THE REAL PROBLEMS YOU'RE FACING
You start everything and finish nothing
Not because you're not capable. Because nothing you've built has ever been rooted in who you actually are and how you actually live. The foundation has always been off.
You want to be soft AND taken seriously
You're healing from the girl boss era. You want to slow down, be present at home, maybe be more submissive to your husband or build toward that — and you also want a business with real authority. You've been told those two things can't coexist. They can.
"She’s the perfect partner when it comes to business—creative, intentional, Spirit-led, and deeply invested in your success"
- Tahjeira Lewis, Bsn, Rn
So let me introduce:
The
Staycation
One signature brand experience for the woman who is done performing and ready to build something that actually holds. Strategy. Identity. Collateral. A system for your real life. And something waiting at your door when it's done.
You need:
Not a brand built for the version of you that hustles at 24/7. A brand built for the woman you actually are n this actual season.
Not someone else's workflow. Not a template made for a woman running at full speed. Something tailored to how you actually operate.
Your nervous system. Your home life. Your vision. I look at all of it before I touch a single font.
THE STAYCATION- WHAT'S INCLUDED
Phase 1.
Mini Brand Strategy
Before I touch a single color, I get clear on who you are, your lifestyle, your client/customer and what you're actually building. This is the part most designers skip. It's the part that makes everything else hold.
+ Brand/life clarity questionnaire
+ Messaging + positioning
+ Brand voice + tone direction
+ Visual direction (moodboard)
+ Brand Strategy Document
Phase 2.
Brand Identity
Your full visual world — logo, colors, typography, everything. Soft where it needs to be. Authoritative where it counts. A brand that looks like you on your best, most rested, most rooted day.
+ Primary , Secondary,Submark logo
+ Color palette (6–9 tones)
+ Typography pairing
+ Brand pattern
+ Mockups
+ Brand guide
+ 1 rounds of refinements
Phase 3
Custom Links/Landing Page
+ A fully branded, custom links page — no generic Linktree
+ Designed to match your brand identity completely
+ Mobile optimized and ready to live in your Instagram bio
+ A real destination that makes a first impression before she ever hits your website
+ Includes all your key links, newsletter signup, and a short bio
+ Plug and play — ready to go live immediately
Phase 3.
Brand Collateral + Your System
Collateral
It's your choice so you can show up wherever you need to. Plus a system built specifically around your life — your rhythms, your season, your capacity. Not hustle culture in a pretty package.
How does this sound?
THE RESULTS YOU'RE GOING to GET
A brand rooted in who you actually are — not who you were performing to be
Visual identity that is soft, authoritative, and completely unmistakable
A system tailored to your real life so you can actually sustain what you build
The confidence to show up because your brand finally fits
Confidence showing up online because your brand reflects your expertise.
HOW it WORKS
Check In
You fill out your intake form and we get fully aligned — on your vision, your life, your client, and your season. This is where we lay the foundation.
We Build STRATEGY FIRST
Then identity. Then collateral and your custom system. Everything is built around you — not a template, not a trend.
Check out
Your brand is delivered beautifully packaged and ready to use. And then something else arrives at your door. Something we picked just for you.
YOUR INVESTMENT
Everything you need to show up, stay consistent, and finally feel like your brand fits.
✓ Mini Brand Strategy
✓ Brand Identity
✓ Custom Links Page
✓ Brand Collateral of Your Choice
✓ A System Tailored for Your Life
✓ Your Concierge Gift
THE STAYCATION
"My overall brand development became 10x easier with her guidance and knowledge. Amaya is very attentive and will focus in on every detail until it’s up to standard.
It’s been many times I have brought ideas and she’s turned them into something bigger than I’d even thought of."
— Monasia, loctican & cosmetologist
"From start to finish, she brought my vision to life with professionalism, creativity, and so much care.
She truly listened to what I wanted, offered expert guidance, and went above and beyond to make sure every detail was perfect."
— EBONI SIMONE
"Amaya also brings the presence of the Holy Spirit into her strategic planning,
which made the entire process so aligned and confirming of my own ideas. It felt like everything flowed naturally, with purpose and excellence."
— TAHJEIRA ANAIAH
When your brand is complete and in your hands
After the strategy is done, the identity is built, the system is set — something arrives at your door.
Your Concierge.
A self-care gift curated specifically for you. Not a generic gift bag. Something we chose because of what we learned about you during our time together.
It might be silk pajamas. A candle made for slow mornings. A spa gift card for the afternoon you finally take for yourself. A book we think you need right now. Something warm. Something soft.
Something that says — you invested in your business. I wanted to invest in you.
Every Concierge is different. Every Concierge is a surprise. That's the point
by the end of this brand STAYCATION
A calmer, more sustainable business. Feel grounded by your brand and systems.
An increase in high-quality, ideal clients. Attract clients who value your skill and expertise.
Confidence in every part of your brand. Show up knowing everything reflects your standards.
Clear boundaries + fewer discount-hunters. Easily spot (and filter out) clients who aren’t aligned, so you protect your peace.
A healthier work–life balance. Work smarter, not harder—with systems that support your schedule, not squeeze it.
A brand that matches your results.
Show up with an identity that reflects your true skill and elevates your value instantly.
Kind words
“Working with Amaya has been an absolute blessing! She helped me bring my vision to life through my website, social media”
What sets Amaya apart is her incredible attention to detail—she doesn’t just create something “pretty,” she makes sure every piece of your brand reflects you.Amaya also brings the presence of the Holy Spirit into her strategic planning, which made the entire process so aligned and confirming of my own ideas. It felt like everything flowed naturally, with purpose and excellence. If you want your brand to not only stand out but also truly reflect your personality and calling, Amaya is the one you need!
— Tahjeira Lewis, Bsn,Rn
MEET Your
DESIGNER
I'm Amaya. Brand designer. Six years in. I've built brands for women who couldn't hold them — and I watched them anyway. Spas that closed. Stores that shuttered. Businesses that looked beautiful and collapsed anyway.
The branding was never the problem.
I was the first designer willing to say that out loud. And it changed everything about how I work.
I design brands and websites for women who want a soft life and a business with authority. Women whose nervous systems are dysregulated. Women who have been everything to everyone and are finally, slowly, learning to put themselves first. Women who are healing from the girl boss era and building something new — something rooted, something real, something that holds.
I'm not just here to make it pretty. I'm here to make it last.
BEHIND
the COURSE
With gentle encouragement and an art director's eye, I collaborate with my couples to create effortlessly editorial images full of pure love, stunning backdrops, and natural moments (with just enough guidance!).
ENNEAGRAM 8, CREATIVE TO MY CORE, ARTIST, ROMANTIC, JANE AUSTIN STAN
about
sophia
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed maximus lacus odio, at congue leo egestas eu. Fusce et urna ullamcorper, lacinia nulla a, consequat nunc. Sed vehicula ex vel nunc tincidunt.
as seen in
Harpers Bazaar / Vogue
Marie Claire / Weddings Magazine
i can help because i've been there
I made this service because I am you.
Not a version of you. Not someone who studied you from a distance.
You.
I've been designing for six years. And for a long time I barely made money doing something I genuinely loved. Bad clients. Constantly rebranding. Bad systems. Poor communication. Always looking for the fix — not realizing the fix was me.
I was traumatized. I had a poverty mindset. I didn't know how to be still. Didn't know how to rest. Didn't know how to stop hustling long enough to ask myself why I started.
and I know how to help you come out of that...
So trying to become something I had never seen with my own eyes? Hard doesn't even cover it.
I have a seven month old and a two year old. My husband is military — his schedule doesn't wait for mine. So every single day I have to be grounded when I have every reason not to be. Touched out. Overstimulated. Running on empty and still showing up.
The business broke first. Then the brand. And every night I ended the day overwhelmed, overstimulated, and couldn't sleep.
I know what it is to build from survival mode.
That's exactly why I refuse to let you do it.
And soft? I had never — not once — seen a woman in my day to day life just be soft
You want those $50k months — consistent, peaceful, sustainable.
But you can’t hit numbers like that while operating from chaos… and even if you do, it won’t last.
Here’s the truth:
When a woman is calm, she makes wealthier decisions.
Clarity creates overflow.
When your nervous system is in chaos, your brand reflects it. The constant rebranding. The inconsistency. The offers that don't land. The clients that drain you. That's not a branding problem. That's a foundation problem. And that's exactly what we fix first.
You weren’t called to build from pressure.
You were called to build from wisdom, clarity, and rest.
You can't build a luxury brand from survival mode
This experience gives your brand
everything it needs, but it also asks something of you.
To see real transformation, you’ve got to show up for yourself in this process.Eat well. Rest well. Protect your peace. Set boundaries. Limit the endless scrolling.
Because the healthiest, clearest version of you makes the wealthiest decisions.
And together, we’re building from that place.
This is for you if:
You're healing from the girl boss era and ready to build something softer and more sustainable
You want a brand that fits your actual life — not a life you're performing
You've invested in branding before and felt like something was still missing
It's probably not for you if...
You want a logo and nothing else
You're not open to doing the strategy work first
You're looking for the cheapest option, not the right one
SO WHAT ARE YOU WAITING FOR?
Let’s do this thing.
You already know what happens when you delay—another season of guessing, DIY-ing, and hoping next month feels different.
It’s time to step into clarity, ease, and a brand that finally reflects the results you deliver.
You already know what happens when you delay—another season of guessing, DIY-ing, and hoping next month feels different.
It’s time to step into clarity, ease, and a brand that finally reflects the results you deliver.
I'm ready when you are
YOUR INVESTMENT
Everything you need to show up, stay consistent, and finally feel like your brand fits.
✓ Mini Brand Strategy
✓ Brand Identity
✓ Custom Links Page
✓ Brand Collateral of Your Choice
✓ A System Tailored for Your Life
✓ Your Concierge Gift
THE STAYCATION
FAQ
(Frequently Asked Q's)
How long does The Staycation take?
Two weeks from kickoff to delivery. You check in, we build, you check out with everything in your hands — and something at your door.
Do you offer payment plans?
For anything $1,000 or under, payment is due in full before we begin. This protects your experience and mine. No exceptions, no awkward follow ups. Just a clean, committed start.
Do you offer other services?
Yes. The Private Staycation is my entry offer. I also do full branding, web design, stationery, and more. Once we've built your foundation together, we'll talk about what's next.
5+
YEARS OF EXPERIENCE
01
SIGNATURE FRAMEWORK
20+
BRANDS
01
god, who is our firm founation
